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The box makes the sale…

June 11th, 2006

Hello,

Product packaging has always been a challenging field. How can one create a catchy yet useable package? Add to that environmental waster concerns and issues of sustainability and you have some work to do.

Wouldn’t it be great to make your packaging do more? How about adding some lenticular to your packaging? How about lenticular packaging?

Lenticular packaging is just like regular packaging - it is just cooler. Imagine that great kids’ toys packaged in lenticular. The question would be what does the child want more – the toy or the box? Imagine having a whole series of collectable items as part of a line of a children’s toy – do you think it would drive sales as well?

What is your design idea? Share it with us.

Entry Filed under: Product Packaging

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