Archive for June 11th, 2006
Hello,
A vending machine company came up with an idea that boosted their sales by 30% - guess what it was – right a lenticular application. Here is the full story:
A vending machine company had a great idea for a new vending machine – one that prepares hot French-fries as you wait – pretty cool. Well they wanted to take it one step further – so they created a lenticular backlight poster for the front of their machines. The picture shows the French-fries jumping right at you.
Well their idea made sales jump as well – to the tune of 30%. Not bad for one idea.
What is your success story?
June 11th, 2006
Hello,
Product packaging has always been a challenging field. How can one create a catchy yet useable package? Add to that environmental waster concerns and issues of sustainability and you have some work to do.
Wouldn’t it be great to make your packaging do more? How about adding some lenticular to your packaging? How about lenticular packaging?
Lenticular packaging is just like regular packaging - it is just cooler. Imagine that great kids’ toys packaged in lenticular. The question would be what does the child want more – the toy or the box? Imagine having a whole series of collectable items as part of a line of a children’s toy – do you think it would drive sales as well?
What is your design idea? Share it with us.
June 11th, 2006
Hello,
Lenticular - 3D printing has come a long way. Today’s printers are versatile and can accept many types of substrates. Lenticular can be printed on offset and digital printers with relative ease and productivity.
Digital printers run the spectrum from the low end Epson Stylus series to the high-end Nur flat-bed printers. The common denominator is that these digital printers are commonly used for short runs and to print poster size images. Digital printing can be done in two ways:
- Print the image on paper (photo quality) and then have it laminated onto the lenticular.
- Print directly on the lenticular. These can be done with many larger flatbeds such as the Nur – where the lenses have been treated with a special solvent.
Offset printing is for the masses and is very doable today. Many professional printers have invested in presses dedicated to lenticular printing. Offset printing can be used to mass-produce fine quality 3D images for magazine covers, notebook covers, postcards and many more applications. In general the offset printing is done on soft lenticular that is 60LPI and higher.
More later.
June 11th, 2006
Hello,
What would you do if you could create an eye-catching 3D creation? Would it be a great package design? A magazine cover (see this)?
Lenticular is actually a very flexible creative medium. Almost anything you can come up with - can be done in lenticular/3D. As a matter of fact some applications are more suited for 3D then they are for typical 2D.
We will explore some more ideas in upcoming posts.
June 11th, 2006
Hello,
Lenticular 3D printing is not for Cracker Jack boxes anymore. Today’s software can create some amazing advertisements that capture user’s attention and imagination. Actually, studies that were done to test the impact of 3D.
The results were amazing:
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In a study done comparing traditional 2D advertisement to 3D advertisements – 3D advertisements attracted more attention and tempted the viewer to try the product.
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People preferred the 3D advertisement by a significant percentage over the 2D advertisement.
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64% of people surveyed felt that the advertisement looked better in 3D over the 32% that preferred the 2D.
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In another study 75% of those surveyed where willing to spend more on a CD with a lenticular cover over 23% that where not willing to spend more.
These results are just the tip of the iceberg. Next post we will discus ideas for cool advertising.
June 11th, 2006
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